The internet is moving from "Search" to "Action".

For the last 20 years, the web was about finding information. You search for a flight, read a blog, compare prices. But you—the human—had to do the work.

We are now entering the era of Agentic Commerce. This is where software agents (AIs) act on your behalf. They don't just find the flight; they book it. They don't just find the shoes; they buy them.

The Scale of the Shift

30%+ of users now ask AI for product recommendations (Source: Google Search Trends 2025).
Zero-Click Commerce is becoming a reality. Users want the outcome (the product), not the journey (browsing 50 tabs).

The "Invisible Store" Crisis

There are over 4.4 million WooCommerce stores globally. Most of them are currently invisible to this new economy.

If I ask an AI agent to "Buy me a pack of sustainable coffee beans," the agent will look for stores it can interact with. If your store only offers a visual HTML interface, the agent hits a wall. It will default to Amazon or big aggregators that have structured APIs.

Small and medium-sized merchants risk being completely bypassed.

The Opportunity for You

Merchants who implement standard protocols like UCP gain a massive first-mover advantage.

Less Competition: While everyone else is fighting for expensive Facebook Ad slots, the "AI Channel" is wide open and virtually empty.
High Intent: Users asking AI to "buy" something are at the very bottom of the funnel. Conversion rates are significantly higher than general web traffic.
Loyalty: Once an AI agent knows how to buy from you, re-ordering becomes trivial. "Order more of that coffee" is a 1-second interaction.

How to capitalize?

It's simple: Be discoverable.

Ensure your infrastructure is ready for agents. That means structured data, API endpoints, and adherence to protocols like UCP.

The market is moving fast. The early winners of the SEO era built empires. The early winners of the Agentic Commerce era are being decided right now.